The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

The LEGO Group and Formula 1 have announced a multi-year partnership set to begin in 2025, aiming to unite fans of LEGO ...

The U.S. Postal Service is joining forces with Toys “R” Us to make Operation Santa easier than ever for families. Operation ...

PlayMonster Group renewed its licensing agreement with Hasbro, extending its rights to the KOOSH brand through 2027. The ...

In honor of LEGO’s new Technic McLaren P1 set, Formula 1 driver Lando Norris got behind the wheel of a life-size scale model ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

This year's Holiday Gift Guide packs a punch with more value than ever and more than 375 toys from 139 established and ...

The Loyal Subjects is showing off its 2025 line to retail buyers behind closed doors during this month’s LA Fall Toy Preview.

A portion of proceeds from the inaugural Pulse of Play Awards will benefit The Toy Foundation, Fill A Heart 4 Kids, and ...

The new senior leadership team focuses on strategic management expertise across key territories, partnerships, finance, and ...

The company’s newest offering is ZipString Luma, a model featuring a glow-in-the-dark, phosphorescent string that starts to ...